The long-awaited Google Android device flow is going to hit the market, which should help to bring more cool applications on the new Android phones.

Motorola will be the next big producer to announce its Android Phone. The company plans to officially unveil it at the event Thursday in San Francisco. Motorola has already appeal to developers, to get them on board to create new applications that it hopes will increase the demand for new phones.

Mobile applications for smart phones is hot. The fact that Apple’s App Store has had more than 1 billion only after loading to be around for a year, meaning that smartphone users are hungry for applications that make their phones more useful and interesting. But the developers, whether large or small, have limited resources and time, and they must choose a platform to develop applications for the former.

   While it is clear that the iPhone is the first platform developers target. As a result, Apple is currently the largest mobile App Store on the market with more than 75000 applications. What this means for consumers is that the more likely that the newest and hottest applications available on the iPhone to other devices.

And the reason the developers decided to develop for the iPhone easy. It has the largest base of users of interactive. It also has a simple and effective distribution channel through ITunes Store. And it is easy to develop for the view that there is a one-size screen and one version of the operating system.

“Developing applications for the iPhone is no threat,” said Noam Bardin, CEO of Mobile App called Waze, who developed a navigation application for iPhone, Android, Symbian and Windows Mobile Platforms. “You get a much greater return for each line of code to write for the iPhone . But then the question arises as to what platform you develop on? ”

Now, it seems that most developers to create applications for research in devices BlackBerry Motion’s. And then they move to developing for Google Android.

“What happens is the Android platform is the third for people to think,” said Alex Quilici, CEO of YouMail, a free, Visual voice service, which is available for the iPhone, BlackBerry, Android, and devices. “The way we did it like YouMail has received more and more audiences, we began to see 4 percent or 5 percent of our audience for Android. And we have built Android App meet these people because it is relatively easy to do.”

Earlier this week, Yahoo announced the use of Flickr for the iPhone and the two other applications for Yahoo IPHONES and several devices BlackBerry. The company said it plans to release versions of these applications for other phones, such as Android phones later.

“We will make the application available on Android device, and Palm Previously later”, Sandeep Gupta, senior director of mobile applications, Yahoo said. “We’re not waiting for these devices have a critical mass, but we have priorities. And that means developing applications for devices with the most interactive mobile users in the first place.”

Android powerful potential
IPhone and BlackBerry are two of the leading smartphones in the U.S. market, so it makes sense for developers, as Yahoo, to develop for these devices in the first place. But as more Android phones coming to market in the coming months, the priorities among the developers may change. Apple, which has at least two years head start on the rest of the market will undoubtedly be a top priority for the developers for a long time in the future. But Android, most likely, Garner some attention as well.

“You will see a slow but steady growth in development for Android,” Quilici said. “And it will depend on people to migrate existing applications or extending applications, interfaces to services.”

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This week, the two most popular mobile applications, social network Facebook-site and online radio service Pandora, each released applications on Android Market. These applications have been available for several months in the App Store and the BlackBerry world.

In many ways, Android has the potential for even greater platform for developers than the iPhone. Many developers have already been impressed with Google’s open approach to the market. Moreover, that source code is freely available for developers, which allows you to easily develop on the platform, but developers can also deploy their applications directly to the Android Market. This means that developers can get updates and new versions of their applications immediately, without waiting to be approved by Apple.

The only thing that could hurt Apple in the long run is the fact that the company claims that each application gets the App Store. Developers often complain that the process can be lengthy and often denied the application without any specific explanation.

“The biggest challenge for developers when it comes to Apple is their use of certified,” said Bardin. “The whole process is a black box. You do not know how long it takes, or if your application is approved. ”

Meanwhile, BlackBerry, perhaps the biggest audience in terms of smartphones in the U.S. market, but developers say it is the most difficult environment to develop applications for because there are so many different versions of devices with different screen size and screen resolution, and even small differences the operating system.

New BlackBerry AppWorld store also not really taken off, however, partly because it is not as easy as App Store for iPhone. Payments are made through PayPal and the audience are likely to pay for the performance of applications, not games and other applications, in accordance with Quilici. Another problem is AppWorld store is not available on every BlackBerry, which means open easier for some users than for others.

Then there is Android. Platform is the easiest to develop for. However, the market has so far been small, because there were only two devices are available in the U.S., G1 and MyTouch, how did HTC and sold T-Mobile. Sprint also announced it will offer Android phone on October 11. Internationally Android-powered devices have been launched in 21 countries with 32 carriers in 11 languages.

Lack of Android devices could prevent some developers from wasting money and effort to develop applications for Android Market.

Google confirmed that the Android Market has more than 9500 applications - some of which are free and some of them are paid. Here are just a part of the number of applications available in Apple App Store. Nevertheless, Android users are very active, Google said. Users have downloaded an average of 40 applications on their devices, and four out of five users download at least one application a week.

Now, when manufacturers finally, hire new devices Google Android, there could be much larger audience of developers to achieve. Motorola, is expected to announce two new phones Android on Thursday. And the Chinese manufacturer Huawei has announced the prepayment Android Phone for Europe. Other manufacturers such as Samsung and Sony Ericsson, are also expected to launch new Android phones this year.

The big question for the developers to go forward is whether all these new Android devices will work with applications in the Android Market.

“There will be not just one screen size or resolution. CPU utilization can be different,” said Bardin. “It’s all the different devices from different manufacturers. And now we do not know what will happen. We do not know the changes that each manufacturer makes to the OS.

The only thing that can make the phenomenal success of Android if Google can crack the mobile advertising market with its application store. In June, Google has launched a beta version of AdSense for mobile applications, which allows developers to profit from the display of text and image ads in their iPhone and Android applications.

“If consumers do not have to pay for applications, because they are subsidized by advertising,” Bardin continued. “And if the developers can make money through advertising, is home to launch Android for sure.”

HP has just opened its new printer Application Studio coincides with the release of HP Photosmart Premium with TouchSmart website is scheduled for the end of this month. The site will offer visitors the ability to view the applications that extend the use of web-connected printer, all available as free downloads directly to the device.

By analogy with the iPhone from Apple App Store, version of HP can be obtained by using the “Get more click on the large 4.33-inch touch screen. I had the opportunity to view a demo store with HP and the layout is very simple, with small icons and a place to submit user ratings, reviews and suggestions for future applications. Market is filled with several applications from HP partners. Here are some examples:

Snapfish to view, edit (slightly), as well as print photos photograph
Google Maps: print maps and directions
Fandango: Buy and print movie tickets
DreamWorks Animation: coloring pages, print and movie-theme games for children
Weathernews Inc: Print up to date information on weather
Web-Sudoku: print puzzles and games
HP also has the last piece of the puzzle in the form of HP Software Developers Kit, which ultimately give consumers and developers the tools to create their own Apps for submission Studio App. At the same time, HP will continue to update the shop with new applications during the year.

More pictures after the break.

Well, it turns out, not everyone hates Apple’s App Store. Gameloft, publisher of the ubiquitous mobile games around the world, like the iPhone and IPod Touch quite a bit. In a recent press release, Gameloft announced that to date they have sold more than 6 million games on App Store, making it the largest his platform.

“Our main focus is digitally distributed games,” said Sanette Chao, Director of Public Relations Gameloft. “Apple is our main customer and the IPhone OS our number one platform. I think that already speaks volumes of the importance of iPhone games for our overall strategy.”

Among the concerns about the restrictive handling of Apple’s App Store Certificates and Squeeze, which other publishers might be feeling in the landscape of ever-decreasing prices the game, the report may come as a breath of fresh air. Indeed, with the consumer point of view, very little wrong with the App Store - if you just do not want to do things that Apple is not willing to provide. In the games department, in particular, $ 10 can buy you more than it can be almost any device in a gaming console history. And developers like Rockstar are now getting into the game with the Apple App Store coming port Grand Theft Auto: Chinatown Wars, is clearly something in the current economic model from Apple is attractive even for big guys.

That “something” can be seen as a huge built-in audience. With more than 40 million worldwide owners of iPhone / IPod Touch platform, customer base is huge. Enter the name of the $ 5 could lead to greater profits than $ 20 DS games, for example, which may have limited distribution and availability. Gameloft has 35 games in the App Store at the moment, and although his current best-selling game are the UN, GTA-clone, Gangstar, and rival Madden NFL 2010, he also enjoyed success with asphalt and Evergreen Real Soccer, said Chao. This is the advantage of any online store has more than the physical media - the infinite shelf space and a chance for a long tail.

According to Gameloft, the formula for success lies in listening to feedback from users, the creation of affordable books, and the creation of mass appeal, intuitive game. “Our strategy from the outset was twofold. Firstly, we supply aggressive line-up of high quality games and then we adapt in real time on consumer needs,” said CEO Michel Guillemot Tuesday in declaring Gameloft’S.

Market App Store has recently been estimated at $ 2.5 billion per year, compared with $ 60 million on the market Android App. It is no surprise that Rockstar would get in this activity. Grand Theft Auto: Chinatown Wars on the Nintendo DS sold 680,000 copies worldwide, and at $ 35 retail, which is 23,8 million dollars. Assuming $ 10 retail price on Itunes, Chinatown Wars will sell 2.38 million copies of the same productivity Nintendo DS - a large number, but an achievable view of the large global database and adult audiences skewing the iPhone and IPod Touch.

While many things can be Askew from App Store, it’s good remember that very much still going very well for him.

Or is it still true mainly for games?

Vonage announced Tuesday that its mobile Voice over Internet Protocol App was approved for use on Apple iPhone and IPod Touch.

Internet phone provider announced the launch of the beta test app, and that general availability will be announced later.

Last week, Apple confirmed that the request for Vonage App approval was delayed by technical issues with Vonage software. Apple representative told CNET News then, that Apple is working with developers to resolve this issue, but no more detailed information on the nature of this issue.

This delay came to light on the heels of federal regulators at the opening of the probe solution from Apple, to keep the application from Google Voice App Store. AT & T - iPhone from Apple partner - has denied playing a role in this decision.

Google Voice, which lets users receive calls on one telephone number in several places and make cheap international calls, it was considered unsuitable for inclusion of the App Store in July, after he was released for BlackBerry smartphones, and Android.

Apple, however, said application Google Voice never actually been rejected.