Report: Microsoft beats from Yahoo, Google to deal with Verizon
Yahoo shares spiked during the middle of the trading day as news emerged that Verizon chose the mobile search provider, and then fell back to Earth after the disclosure of Microsoft.
There was a lot of speculation in the last year about who will sign the coveted search for solutions to Verizon, which is expected to overtake AT & T, as the number 1 U.S. carrier after Verizon closes its purchase of Alltel, told Reuters. Increasingly, consumers and businesses to turn their mobile phones as a means of interaction with the Internet, and advertisers are well aware of the trend.
Executive Director of Verizon, Ivan Seidenberg, the carrier has the choice of search during speeches at the investment conference, noting in the executive director of Microsoft Steve Ballmer is expected to make a similar statement at the Consumer Electronics Show in Las Vegas.
While Seidenberg did not go into further details about the transaction, it will generate from $ 550 million to $ 650 million in guaranteed income in the year.
For Yahoo and Google, your ad is damaging to their mobile efforts.
Yahoo in November announced a deal with T-Mobile USA to power its search and mobile web portal. And while Yahoo has recently been able to extend its relationship with Verizon to provide its Web-portal for users of the computer, it is not justified in the same Verizon mobile customers.
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Tags: Google, Microsoft, mobile advertising, mobile media, mobile search, Verizon, Yahoo





