Report: app store users’ mobile four times in 2013
With the popularity of Apple iPhone in the store of mobile applications grows and competitors Palm and Google teeing their efforts, the number of users of smartphones use mobile application stores, is expected to reach 100 million in 2013, a research report published on Tuesday at In-Stat.
Currently, the number of users accessing mobile smartphone applications business is about a quarter of the projected 100 million users, and is basically only to users of the iPhone.
But with Google calling on third-party developers to adopt its Android smartphone from Palm and its highly anticipated smartphone Palm pre-set to debut this summer, In-Stat expects the number of users with access to mobile applications store their smartphones to increase fourfold by 2013, notes David Chamberlain, principal analyst In-Stat.
These devices are built on an open platform that can receive complaints from anyone who writes, a developer of programs for the mobile operating system, and sold or distributed freely, with the help of mobile application store, and not through the phone carrier.
By 2013, Chamberlain said he expects about one-third, or 100 million people, of all smartphone users to be able to access mobile application store. At present, a piece of the overall pie is part of that, and basically consists of Apple iPhones, he said.
While some of these mobile applications is provided free of charge, that may change as the third-party developers and operators of mobile application store is hard to make money from advertising.
“If Coca-Cola buys superbowl ad, Nielsen can say how many people watched it,” Chamberlain said. “But there is no independent third party to verify the mobile applications.”
AdMob, the mobile advertising market, published on Tuesday a report in February that saw Internet traffic using the smartphone.
According to the report, smartphones accounted for 33 percent of global Internet traffic in February, compared with 26 percent slice of six months ago.
And in the smartphone market, that’s top of which the device took the largest share of Internet traffic, according to AdMob:
(List of participants: AdMob)
And in the U.S., Apple iPhone has a larger share of Internet traffic between smartphones.
IPhone holds 49.5 percent slice of the U.S. smartphone Internet traffic, and Research In Motion in the Blackberry 8300 with a 9.1 percent slice and the Blackberry 8100 from 6.9 per cent unit.
And among mobile operating systems in the U.S., AdMob ranks of Google Android, as a 5 percent slice of the market of smartphones. And the holding in the U.S. lead iPhone operating system by 50 per cent market share in February.
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Tags: Android, Cell Phones, iPhone, mobile applications, mobile phone applications, Mobile phones, Pre
