On Tuesday morning, the company announced plans to sell wireless broadband modules, devices can be used to place products on the consumer electronics device or control to ensure the broadband wireless connection. In particular, Motorola puts its homegrown wireless technology built-in modules, so that the laptops, Netbooks, digital cameras and other devices can connect to the Internet via 3G HSPA network, as well as 4G wireless networks using WiMax and LTE technologies.

Motorola in the dish in this market is significant because it marks the first time, sign a cell phone sold its wireless technology to other manufacturers devices. Until that time, Motorola has maintained its wireless technology for their products.

But Motorola leaders say they see big opportunities in the consumer electronics and cars in the car market. And now, as Motorola is trying to embark on the path, the company can exploit new market opportunities to add some additional income.

“We see wireless broadband in the consumer electronics is a huge growth opportunity, not only for Motorola, but also for the entire industry,” said Gary Koerper, vice president of engine systems for Motorola mobile devices. “In the next five to seven years, all you have to be connected to the Internet.”

No hits with RAZR
Motorola wireless business had been disrupted for more than two years. The company has not hit the phone with the 2004 introduction to the RAZR. And he is losing market share to competitors such as Nokia and Samsung. In an attempt to revive, not a business, the company ousted its general director and announced plans to highlight the phone business.

The company hired Sanjay Jha as the new director general for the division to send him back to recovery. But a plan to spin-off was introduced when the economy is drunk. Since then, the company announced a new plan, which would reduce the number of operating systems it uses for their devices and the standardization of a few operating systems, for example in the Google Android platform. But so far the benefits of these plans were not visible. 

Meanwhile, competition in terms of heating their traditional mobile phone competitors. And newcomers such as Apple with its iPhone and Research In Motion of BlackBerry, a threat to the company at the high end to the increasing sales of smartphones. This competitive pressure seems to have spurred Motorola to look at other markets in addition to its wireless revenue decline.

But Koerper also said that Motorola is not abandoning its plans to revive its mobile business.

“At the heart of Motorola wireless devices business continues to be cell phones, he said.” We continue to focus on Android phones and smartphones on the disk that the market is moving forward. ”

Koerper said the emerging Netbook market and the market smartgrid as examples where the Motorola technology might be useful. Carriers such as AT & T and Verizon Wireless are starting to sell mini-laptops for the subsidized price of a two-year contract to provide services for their 3G services. And is one of the major movement is already under way for countries to energy companies to remotely monitor devices in the electricity grid in order to create a more efficient energy systems.

Koerper believes that these two markets offer great opportunities for Motorola, because the company has the development of 3G and 4G technologies needed to connect these devices to a wireless broadband network for its wireless products.

“I think that the outcome of our investment in the quiet things that we are already doing in the wireless, along with the need in the consumer electronics and cars in the car market for wireless broadband access are combined to create this great opportunity for us,” he said.

Big opportunities
Moreover, it would be more opportunities for Motorola and any company, promising to introduce wireless broadband technology in consumer electronics devices, such notebooks, Netbooks, gaming devices, digital cameras and other devices.

In 2014, market research firm Strategy Analytics predicts, will be 100 million devices with 3G and 4G technology is embedded in them. Initially, this market will be dominated Netbook laptops and computers. By the end of 2009, more than half of the 8.4 million consumer electronics devices are installed and included in the 3G and 4G will be a laptop, Strategy Analytics predicts. And firmly believes that the entire market for 3G and 4G enabled products to almost double to 16.6 million in 2014

Wireless operators such as AT & T and Verizon Wireless, are already moving to networks 4G. Verizon Wireless said it plans to test 4G LTE network in the year and will offer its services on a commercial basis in 2010. AT & T is also upgrading its 3G network with a faster generation of HSPA technology. And Clearwire, which is supported by Sprint, Google, Intel, and cable operators Comcast and Time Warner, also add a few cities of its 4G WiMax network this year and plans to continue expanding the network over the next few years.

Motorola plans to offer solutions for all three network technologies. In particular, the company announced the Motorola WTM1100, a network adapter WiMax, which operates at 2.5 GHz or 3.5 GHz spectrum to provide WiMax connectivity. In Motorola HTM1000 a 3G/2G HSPA, EDGE and GPRS adapter, supports reception at speeds up to 10.1 Mbps and uplinks to 5.76 Mbit / s on land, the company claims. These products will be available in the third quarter of this year for testing. And Koerper said that they are likely to be offered in laptops and Netbooks to the end of this year.

In Motorola LTM1000, the module is designed for networks of LTE, provides download speeds up to 100 Mbps and upload speeds up to 50Mbps, the company said. This product will be available for sampling devices and the network before the end of the year, while production is likely to hit the market since mid-2010.

Motorola did not announced any consumer electronics or car to car manufacturers, that it works yet, but Koerper said the company is already in negotiations with companies.

Of course, Motorola is not the only company going after this market. There are already several companies developing wireless modules for embedded devices, including the Sierra and Novatel Wireless. But Koerper said, these companies typically use components and technology from other companies such as Qualcomm. In contrast, Motorola uses its own technology, in which he argues is an additional advantage for the company.

Koerper said the installation of technology so that they work well together is not trivial. And he said that Motorola has developed technology to help manage energy use and seamlessly switch between wireless network technologies. As a result, he believes that Motorola has the expertise and experience to export its technology to other manufacturers of wireless devices and to be successful in this market.

“There are only a few companies in the world who come to wireless technologies,” said Koerper. “And there were many companies that wanted to. Few of them have been able to do so successfully.”