The company plans to launch the program called Latitude on Wednesday, which allows mobile phone users share their whereabouts with the close contacts. Google hopes that it will help people find each other, albeit relatively, and to monitor loved ones.

“What makes Google Latitude this will allow you to share this place with friends and family, as well as be able to see friends and family members of the ground,” said Steve Lee, product manager for Google latitude. For example, a friend can use it, that if her friend went to a restaurant, and if not, how far it is.

To protect privacy, Google specifically requires people to subscribe to the service. People can share their exact location, the city they are located, or nothing at all.

“What we have found that testing is the most common scenario is a balanced agreement in which two people share with each other,” said Lee.

Software company Google spotlights fixed to display the location and technology. Location is an important element of navigation in the real world, and Google clearly sees its location services as a way to create a more personal connection with customers that now use Google mostly for the virtual sphere of the Internet. And, of course, we are talking about money, as well: Google hopes its mapping technology will lead to a location on the basis of income from advertising.

Google power is firmly lodged in the search and search advertising, but the company aims to expand to a wider network of services, too. This includes documents, and various aspects of social networks, which are much more personal, and those who put in Google more direct competition with rivals such as Microsoft, Facebook, and Yahoo. As with Google profiles to select the contact information using Google Google Latitude tells who is who in your social graph.

  How it works
Latitude is part of Google Maps for mobile devices, the company’s mapping software for mobile phones, but also can be used through the gadget loaded on Kyrgyzstan to set up its home page. It will work in 27 countries at launch, Google said.

Initially he will work on most color screen phone BlackBerry, the majority of phones with Windows Mobile 5.0 or later, and most Symbian-devices such as smartphones Nokia. Update for Google Android operating system now extends to T-Mobile G1 phone is capable of this, and iPhone and IPod Touch users will get the opportunity very soon, “said Lee.

Latitude uses Google technology to judge the user’s location not only to satellite GPS, as well as proximity to mobile phone towers and wireless networks.

This approach is much more automated than manual “verification” process used by Dodgeball, Google’s decided in January to close.

Other competitors exist, however. BrightKite, and Loopt to offer tools for people to find each other on their mobile phone, for example. Then there MobiFriends, Tripit and Dopplr.

And Google’s outstanding competitor, Yahoo, offers some competition to fire Eagle. This service does not provide information on the location, but it does not provide a mechanism centralized location privacy of people of choice, because of concerns about some of the social graph management when it comes to location information.

To use the service, you need Google account in the report, which has permission to see your location. To choose to see your location, you can use the contacts stored in Gmail or Picasa, Google said.

White lie
With the service, you can hide from specific people or disappears altogether. And you can manually set a specific location, for example, if your phone can not display it with sufficient accuracy, or if you want to say someone is white lie that you really do not want to go to the candy shop.

Google provides two broad categories of people with whom you can share location information. First, there is a small, close-knit circle of friends and family with whom you are willing to share their exact location. Secondly, the major groups with which you are happy to share the city level of detail, easy to find, once in town, but not by much.

When someone close, the software allows you to communicate with a person in different ways - by phone or by sending an email or text message, for example. It also allows you to hide from a specific person.

Privacy, of course, of great concern when it comes to sharing such information. If you want to use the Latitude, you must explicitly enable this service.

Meeting your buddies at the bar is a shining example of the possibility of the software, but are milder cases, I see as useful, too.

Lee pointed to instances where a friend of a friend, though far from Seattle, will be “virtually a place next to him.” This sounds a bit sappy my tastes, but I can still relate. My wife is on the other side of the country right now, and it was heart warming to see just where. There are many cases in which technology is best to maintain the relationship than to create them, and it looks like one to me.