Gameloft hearts App Store

Well, it turns out, not everyone hates Apple’s App Store. Gameloft, publisher of the ubiquitous mobile games around the world, like the iPhone and IPod Touch quite a bit. In a recent press release, Gameloft announced that to date they have sold more than 6 million games on App Store, making it the largest his platform.

“Our main focus is digitally distributed games,” said Sanette Chao, Director of Public Relations Gameloft. “Apple is our main customer and the IPhone OS our number one platform. I think that already speaks volumes of the importance of iPhone games for our overall strategy.”

Among the concerns about the restrictive handling of Apple’s App Store Certificates and Squeeze, which other publishers might be feeling in the landscape of ever-decreasing prices the game, the report may come as a breath of fresh air. Indeed, with the consumer point of view, very little wrong with the App Store - if you just do not want to do things that Apple is not willing to provide. In the games department, in particular, $ 10 can buy you more than it can be almost any device in a gaming console history. And developers like Rockstar are now getting into the game with the Apple App Store coming port Grand Theft Auto: Chinatown Wars, is clearly something in the current economic model from Apple is attractive even for big guys.

That “something” can be seen as a huge built-in audience. With more than 40 million worldwide owners of iPhone / IPod Touch platform, customer base is huge. Enter the name of the $ 5 could lead to greater profits than $ 20 DS games, for example, which may have limited distribution and availability. Gameloft has 35 games in the App Store at the moment, and although his current best-selling game are the UN, GTA-clone, Gangstar, and rival Madden NFL 2010, he also enjoyed success with asphalt and Evergreen Real Soccer, said Chao. This is the advantage of any online store has more than the physical media - the infinite shelf space and a chance for a long tail.

According to Gameloft, the formula for success lies in listening to feedback from users, the creation of affordable books, and the creation of mass appeal, intuitive game. “Our strategy from the outset was twofold. Firstly, we supply aggressive line-up of high quality games and then we adapt in real time on consumer needs,” said CEO Michel Guillemot Tuesday in declaring Gameloft’S.

Market App Store has recently been estimated at $ 2.5 billion per year, compared with $ 60 million on the market Android App. It is no surprise that Rockstar would get in this activity. Grand Theft Auto: Chinatown Wars on the Nintendo DS sold 680,000 copies worldwide, and at $ 35 retail, which is 23,8 million dollars. Assuming $ 10 retail price on Itunes, Chinatown Wars will sell 2.38 million copies of the same productivity Nintendo DS - a large number, but an achievable view of the large global database and adult audiences skewing the iPhone and IPod Touch.

While many things can be Askew from App Store, it’s good remember that very much still going very well for him.

Or is it still true mainly for games?

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