Speaking to Bloomberg News Service on the sidelines of the World Economic Forum in Davos, Switzerland, the executive director of Adobe Shantanu Narayen admitted that even after several months of seeking, workable version of Flash for the iPhone remains a tough nut to crack.

No Flash for you - not yet, anyway.

(List of participants: CNET Networks)
“It is difficult technical challenge, and this is partly the reason for Apple and Adobe are cooperating,” Narayen said on Bloomberg Television. “The ball is in our court. The burden on companies to deliver.”

What exactly are these two companies collaborating? Some reactions to the Bloomberg report, Narayen took the word that Apple is pitching in as never before. But we see that kind of common ground before in connection with the Flash for the iPhone, starting in March 2008, when Adobe first confirmed that he is working to bring Flash applications for the iPhone. And even then it was obvious that this will be no easy chore.

As Adobe said at the time: “To ensure that the full capabilities Flash for iPhone Web-browsing experience, we must work with Apple, and above the fact that through the SDK (iPhone Software Development Kit), as well as the current license around it.

Two weeks before that, in early March, the executive director of Apple, Steve Dzhobs was thrown into the cold water on hopes of a happy Flash-iPhone coexistence. PC version of Flash, he said, “is too slow to be useful” to the iPhone, while the version of Flash Lite for mobile phones can not be used on the Internet. ”

But in fact, far from Adobe Flash to reconfigure the iPhone, it must definitively thumbs-from Apple to bring the technology to the public.

So, perhaps we should pay more attention to this part of Narayen statement Bloomberg: “incumbent upon us to deliver.”

In November, Adobe said a new push to expand the use of Flash on mobile phones. “We are in a changing Flash Player 10 Mobile, CTO Kevin Lynch said at the time. “We are fully Flash Player, and who work at the higher end of the mobile market.” Clearly, there is no presentation of iPhone.

Lynch said in November the idea that the company was confident enough to move their goals for the Flash-enabled phones. “We really are going to get 1 billion Flash-enabled phones by 2009, he said.