We knew that Creative had to have that Zii Egg FCC application flew past us earlier this month, but the notion we would not have been so, or is it confusing. It turns out that in Zii egg (which is unfortunately the name) is a multitouch-wielding, HD video-games, double-chamber (front and rear) to compete with the iPhone and IPod Touch, running on Google Android in the OS (see the official specifications for extreme Zii.net).

You can grab a 32 GB model now for $ 400, but do not expect it to be fully baked. Creative announces it as “Developer Edition” in the hope that the Android community to raise a platform and run it. I think it took a village to beat the iPhone.

Add to the confusion is the fact that we can never see Zii Egg was released to consumers as a Creative product. The company expects to sell rebranded Zii eggs directly to other manufacturers as OEM product.

For a company that was trickling out of enthusiasm for the products throughout the year, it seems odd that Creative would do something so unprecedented appeal only to lob it open source and developer slap someone else’s name on it. Then again, maybe it is smart to know she made a product that transcends the capacity of Creative ability to execute. If it ultimately turns into a phone (all the ingredients are there) Creative can simply enter the care market of mobile phones, as a newcomer.