Is the world finally ready for mobile minitablet?
It became clear over the past few months that Apple is ready to bridge the gap of mobile computing with plans to develop a device that fits somewhere between iPhone and MacBook. The recent Wall Street Journal article states that during his leave, the executive director Steve Dzhobs is working on the secondary mobile device, more than the iPhone, but smaller than the MacBook.
And just this week, BusinessWeek reported that Apple is developing a “media platform” that will allow users to watch videos on the screen more than IPod Touch or Amazon kindle, but also to the device, which is more portable than laptops, and has no keyboard.
In the personal computer industry has long sought to make such a device, in reality, but with the exception of some early successes in the lit, no one was able to convince the public that attempts released so far - such as ultra-mobile PC - it is worth buying. Instead, the computer company is looking for increased mobility will find a way to reduce notebook, rather than to seek new ways to use computers.
Back in 2000, Microsoft founder Bill Gates has been evangelizing Tablet PC, but a combination of price and uninspired software in this category are destined to a niche status. Intel and Microsoft became advertising vehicles for UMPC (later rebranded MID, or Mobile Internet device), which a few years later, not exactly flying from the shops.
Most recently, PC company covers Netbooks, small mininotebook inexpensive computers that are designed for basic Web surfing and e-mail. Netbooks, but even more depressing the PC industry in the gross margin and try to cram a full-fledged notebook user interface in a small package, and it does not appear that Apple is all that crazy about this category.
But Apple has developed some unique ideas for mobile PCs in the past two years that have resonated with designers, developers and users, namely the iPhone OS and applications Store. So this time, finally, the right to tweener computer?
BusinessWeek reported that the iPad (name stolen from Silicon Alley Insider for its brevity) is about the size of the Amazon kindle, but with a screen that covers most of the surface. In the kindle is 7.5-inches in length, but the screen only 6 inches, compared with the iPhone to sport 3.5-inch display, and the smallest MacBook uses a 13.3-inch display.
Previous attempts to make the keyboard less than devices with 7-inch or 8-inch screens - such as UMPCs and MIDS - haven’t taken the imagination of the public. Microsoft and Intel has high hopes for the concept in 2006, which was also known as Project Origami inside Microsoft. Samsung has made perhaps the best UMPC was but do not say much, and interest in the category quickly faded after the launch of the iPhone.
The problem with UMPCs is the lack of compelling software. They were intended to run Windows XP, which itself was not designed to run on a device with such a small screen and limited input methods. And when you start Windows Vista is actually a step backwards in terms of its suitability for mobile devices.

In the Samsung Q1 was perhaps one of the best UMPCs / MIDS, but it never amounted to more than the market.
Intel tried to switch to Linux MIDS circumvent resource problems Windows Vista, but his partners, even before receiving any traction. And no attempt has been able to encourage third-party developers in creating applications designed specifically for mobile platforms.
Apple iPhone in OS, however, has been developed for small-screen mobile environment. Installing iPhone OS 3.0 for the iPad Apple will maintain the user interface with the iPhone and IPod Touch and keep the device simple: the more complex (and power hungry), your operating system is not required for a computer like this.
It will also allow Apple to take advantage of APP Store, giving iPad thousands of applications for it right from the moment of launch. One potential problem with this approach is that developers have to rewrite their iPhone applications to adapt to the large size of the screen on this new device, said Craig Hockenberry of Iconfactory, creators of Twitterific.
Hockenberry, who is very confident that Apple has such a device in the works, I do not think that this will be a huge obstacle, but developers will have to gauge whether the additional development effort is worth their time. One thing, Apple could do is a separate section in the App Store for the iPad-optimized applications, while finding a way to run old applications in the iPhone kind of compatibility mode.
“It would not be difficult for Apple to” Classic “environment in the tablet contains a 320×480 window to run one or more applications, iPhone”, Hockenberry said in an e-mail. “It would be a smart thing for them: There is an instant, tens of thousands of applications and users are presented a familiar interface (that looks a lot like the toolbar in Mac OS X.)”
In iPad may also be the first Apple product on the surface of the chip designed by PA Semi, which Apple does not buy on the rooster. A custom chip will be able to solve two problems for Apple - the need to maintain software compatibility with the ARM-based chips that are used to run the iPhone while delivering greater performance for HD video playback, and better games, that competitors might not be able to immediately match.
With such a device cost? There are two schools of thought about the price.
UMPCs, at about $ 700, were too expensive, but because they do not offer any value, not because of a sticker price. It would be difficult to Apple claim that one iPad with HD screen, thousands of applications, as well as chief of the mobile browser is only slightly more than what people are willing to pay for the original iPhone.
A $ 699 iPad would slot nicely between the IPod Touch and MacBook Apple line of products and the preservation of Apple’s profits, while companies to reduce prices over time, if necessary, by analogy with the original iPhone.
But Apple may also connect with a wireless carrier - we’ll save AT & T v. Verizon debate for another day - to subsidize the iPad. The company is reportedly in talks about distributing MacBooks operator of wireless communications through friends, as AT & T, which already sells a 3G-equipped Netbooks with the subscription plan.
A device such as this would be a much more attractive with a wide area wireless networks, not just Wi-Fi - in particular, if the carrier subsidies bring the price to about $ 499, just above the largest IPod Touch. It is difficult to understand, it is replaced by a large cell phone - you’re not going to hold one of these measures to the head - there is, but certainly a lot of headsets in the world.
This is the last line of the promised convergence of computers and communication devices: an average of device. This change has already happened in the smartphone, but it seems very plausible that for many people, smart phone screens are too small for serious computing.
If Apple is indeed working on such a product, it will have to get the implementation right, to avoid duplication of the failure of so many other mobile computing applicants. But, with the promise of the public raised the basic mobile PCs, Apple could best be used as necessary into something more.
