As a user of iPhone, one of the things I was more irksome is the client system, built-in Apple Store in the App for iPhones and IPod Touch.

It has as basic as you, who followed the design ethos of many Apple hardware products, such as, for example, there is no button Mighty Mouse, the buttons disappear MacBook, and I / O ports for laptops and LCD displays.

While simplicity is one of the qualities that make Apple products more accessible to the user, so that it does not translate well crowd the power system.

In its current state, the system makes it easy to rate a policy statement from one to five stars, as well as the opportunity to write any thoughts and feelings you have about it. This sounds great in theory, but a good majority of entries in the App Store applications to prove the opposite.

More often than not, you will see one star reviews, in which people are raving about the quality of the application. There are also people who makes use of five stars, and then go on to spend two paragraphs discussing how often it falls outside the topic and more issues as pricing and the lack of international calling to copy and paste function. You also get a large number of observations in writing all the letters, with lines Emoji icons, colored stars, and extra exclamation points.

In any sense, as a Wild West: untamed and full of interesting characters.

To Apple’s credit, on Friday, the company (as promised) deleted references from clients who have not purchased the application they are considering. This can reduce the amount of spam and inappropriate or written feedback, but this is not a big step in improving the review of how the system works.

Problem design
The problem stems from the fact that Apple is considering reviews of software at the same level of simplicity, he came up movies and music reviews. These tools are not interactive, and they do not have as hangups development schedules and productivity.

Although you can rate the music album or track, depending on its implementation, not speaking to the truth of personnel frighten, buggy code, or a developer who does not put out the necessary modifications in the six months - everything you can find in the iPhone application, and that may be good to know before plunking down money for the purchase.

One of the reasons there is a shortage of these kinds of explanations in the user reviews is that Apple has a patchy feedback system based on the platform. Mobile users do not receive the same quality of viewing the review, using iTunes to do. For example, when viewing the user-reviews in iTunes, you will be able to flag bad review and say whether it is useful. You can also sort the best and the worst reviews, along with the most useful and recent.

On the iPhone, users have either of these options. Indeed, there is only one way to see the reviews - in chronological order. As the device is slowly gaining its independence from the order to synchronize with your computer (as shown in the recent improvements downloading podcasts to the device), it is disturbing.

Improving the system
There are three things Apple could do right in the software application reviews, which will improve the system and reviews really matter to potential customers who will read them. All three can be found on Amazon.com, which has done a really fantastic job of creating a unified system of assessment, which works in several genres of food:

1. App Store iTunes parity
Step in the right direction would be to bring a review of systems to speed with each other. We offer the opportunity to sort and flag from the device. This can be done with the sort buttons in the upper part of the review section, as well as what has been done to sort categories by date of application and popularity in the last App Store update.

In addition, I would like to see a better distribution of ratings, as Amazon, Newegg, and others are doing, showing you how many kinds of voices in each user’s rating is composed of a combination. Seeing the average score, which leaves all the user reviews, combined, is useful. But if I could see that the application has several hundred four-and five-star ratings, a lower figure, which really says something - especially if I can drill down and read the reviews with a specific star rating.

2. Developer response
I very much would like to see something similar to what Amazon.com can, where you can respond to some references to an agreement or rebuttal, that will allow both users and developers of the approach concerns or praise with feedback on their own.

Using this system, the developer may post a direct response to the criticism, instead of one-star review was sitting there, defamatory application points, long after the user has left his or her review. More importantly, the developer would not expect from Apple in connection with the review, suggesting that it was the users (who have been using iTunes, to celebrate it) before making a decision.

3. User authority
Amazon has something called the Real Name. This system, which allows users to back their opinions, by their legal name on it. While Apple, might frown on the security of the system, he did great things for the Amazon, and given to people who leave the detailed reviews and thoughtful way for others to follow what they review.

Apply the same App Store, and you could eventually sell more applications from people who buy things based not on media coverage and popularity, but solely on the views of users whose opinions they respect.

So which of these things is to Apple, is likely to add? We think, first of all, the slow trickle of iTunes, allowing users to tag the bad reviews from the App Store.

Other features of iTunes has gradually crept into the App Store, but in the last update, Apple, seems to have realized that people want more ways to dig through a growing list of applications. I just hope the company will put the same effort in helping us wade through user feedback.

Apple has circulated an email recently MobileMe subscribers, which detailed some advanced features, but most of the news that e-mail is the fact that the press again.

Push was originally part of the tragic launch of MobileMe in 2008 - starting so poorly implemented that the word “push” has been removed from the description until MobileMe synchronization between computers and mobile devices (eg, iPhone, and IPod Touch) will operate at an acceptable level.

Now push in the business again, synchronization with PC and Macs faster. Any updates that you make to contacts and calendars on your Mac to ICAL or Addressbook, or on a PC using Microsoft Outlook, automatically and very quickly moves to the cloud. Conversely, any updates to the MobileMe data on me.com, or iPhone or IPod Touch is pushed your Mac or PC. Finally, all your contacts and calendars will be updated through the devices is much faster than before.

To ensure that it works correctly, you must use Mac OS X 10.5.6 Leopard or MobileMe Panel PC 1.3. IPhone or IPod Touch firmware must be 2.2 or later.

Read the letter to Apple MobileMe subscriber below, and note the additional information about a file-sharing using iDisk, which previously announced a few weeks ago.

Dear MobileMe member:

Over the past few months, we are working hard to make MobileMe best service possible. Here is a brief overview of enhancements and improvements in productivity that have been recently completed.

Simple File Sharing. iDisk now makes it even easier to share files that are too big for email. Simply select the file to your iDisk web application, and then click Open File to receive e-mail with a link. You can also add password protection and install the expiration date on the link. For more information, view this tutorial.

Faster synchronization with Mac and PC. Changes to contacts and calendars on your Mac (Address Book, and ICAL) or PC (Microsoft Outlook), is now automatically pushed to the cloud every time you make an update. In addition, changes made on me.com, iPhone or IPod touch is automatically pushed to your Mac or PC. As a result, your contacts and calendars to update faster than all of your devices. To take advantage of faster synchronization, be sure you are using Mac OS X 10.5.6 Leopard (Mac) or MobileMe Panel 1.3 (Windows).

Increase the notification and synchronization for iPhone. Reliability of new notifications by e-mail and synchronize contacts and calendar with MobileMe, so improved. To get the best experience MobileMe on your iPhone or IPod touch, you must be running iPhone 2.2 software or later.

The best web-based application performance. We also improve the overall performance of Web applications, including faster start me.com calendar and search contacts. For more information, see the support for this article.

It looks like the case to embed the Skype client for Nokia phones, meeting some resistance among wireless operators and may reduce the scope of planned integration.

Website Mobiletoday.co.uk reported earlier this week that sources at O2 and Orange said the companies “furious” that Nokia is planning to download new high-end N97 smartphone with Skype, which allows users to make free calls over the Internet using a connection .

Carriers can not bear the phones with the function Skype Embedded. Instead, they insist on selling only to Nokia phones with the function Skype, the Web site said.

Meanwhile, T-Mobile-seems to support this proposal. And 3, another UK operator, has offered the phone with a built client Skype.

Earlier this month, Skype announced at the GSMA Mobile World Congress 2009 in Barcelona, that he kicked the decision to introduce software for devices Nokia, starting with the N97, which goes on sale in June. Skype feature is expected to start shipping on the device in the third quarter of 2009.

The plan is intended to Skype services should be integrated into the N97 address book that enables users to see when Skype contacts online. It will also allow people to use Skype for instant messaging client. And, of course, N97 users can also make free and cheap phone calls over the Internet, whether they are on the 3G network or Wi-Fi network.

But now it looks like the wireless operators such as O2 and Orange, do not like Nokia to add the service, which potentially siphons of voice traffic and weakened carriers with customers.

Nokia will not confirm no deny that the operators complained of Skype feature. However, the company acknowledged that the Skype feature is unlikely to be available on all phones N97.

At the World Mobile Congress, we have announced that Skype will be available in limited quantities from the N-series devices, starting with the N97, “he said.” But there is a possibility it will not be on every N97 “.

The largest mobile phone operator in Japan, said on Friday that it had ceased the sale of Research In Motion BlackBerry Bold, as the phone battery overheats and is located in the recharged.

NTT DoCoMo started selling Bold in Japan last week. And so far it has sold about 4000 devices. Of these devices, NTT DoCoMo said they received complaints from about 30 users, the keyboard area is heated by phone, told Reuters. The company said that he did not know anyone to get burned overheating or she received any reports of the phone catching on fire.

RIM said that it was studying the issue, even if the company believes, the temperature seemed to “remain in terms of safety standards.” Nevertheless, RIM and DoCoMo agreed to suspend sales in any case, until they can not understand what is the cause of overheating.

AT & T sells the Bold in the U.S., but RIM says in a statement that the problem of overheating is not a problem outside of Japan.

“This issue seems to be particularly limiting BlackBerry Bold devices sold in Japan last week, the company said. And the sale of BlackBerry Bold devices in other countries are unaffected by this issue. ”

RIM said that it did not consider this a problem caused by the battery. But she was still studying the root causes.

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